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The Swatch US digital operation needed to make the business unit grow as the focus shifted from retail to online. To achieve this we took a look at the data and uncovered key elements that we could control without additional investment or spend and managed to drive top-line and bottom line gains fairly quickly at a relatively low cost. In addition we took a look at more complex issues which took some more effort in production, media and operations to increase the growth rate.
The end result cut returns by more than half, increased year on year unit sales by 30% and almost doubled media ROAS.
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