The Swatch US digital operation needed to make the business unit grow as the focus shifted from retail to online. To achieve this we took a look at the data and uncovered key elements that we could control without additional investment or spend and managed to drive top-line and bottom line gains fairly quickly at a relatively low cost. In addition we took a look at more complex issues which took some more effort in production, media and operations to increase the growth rate.

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The end result cut returns by more than half, increased year on year unit sales by 30% and almost doubled media ROAS.